Question 1

What is a good ACoS for Amazon PPC?

Accepted Answer

It depends entirely on your margins and goals: a product with a 35% margin breaks even at 35% ACoS, so a mature campaign might target 20-25% while a launch deliberately runs at break-even or above to build rank. We set targets per product based on your actual unit economics, not a generic benchmark.

Question 2

What's the difference between ACoS and TACoS?

Accepted Answer

ACoS measures ad spend against ad-attributed sales only; TACoS measures ad spend against total sales including organic. TACoS is the healthier long-term metric — if it falls while sales grow, your ads are successfully lifting organic rank rather than just buying revenue.

Question 3

How much budget do I need to start?

Accepted Answer

For a single ASIN in a moderately competitive category, plan on at least $30-50 per day so campaigns gather enough click data to optimize within a few weeks. Highly competitive categories like supplements or electronics often need significantly more, and we'll tell you honestly if your budget can't support your category.

Question 4

How long until I see results?

Accepted Answer

Expect 2-4 weeks of calibration before performance stabilizes, because Amazon's attribution can lag up to 14 days and bid changes need conversion data to validate. Meaningful ACoS improvement typically shows in the second and third month as harvested keywords and negatives accumulate.

Question 5

Does PPC improve my organic rankings?

Accepted Answer

Yes, indirectly but powerfully: Amazon's algorithm rewards sales velocity and conversion rate, and PPC generates both on the exact keywords you want to rank for. This flywheel is why we often run launch campaigns at break-even ACoS — the organic rank gained pays back for months afterward.

Question 6

Do you also fix listings, or only manage ads?

Accepted Answer

We audit listing conversion readiness — title keywords, images, bullets, A+ content, reviews, and price position — before scaling spend, because traffic sent to a weak listing is wasted. We'll flag exactly what needs fixing and can handle the optimization ourselves or hand your team a prioritized checklist.

Question 7

Which Amazon ad types should I use?

Accepted Answer

Sponsored Products drive the large majority of returns for most sellers and are always the foundation. Sponsored Brands adds value once you have 3+ products and brand registry, while Sponsored Display works best for retargeting and competitor conquesting — we layer them in that order as data justifies it.

Question 8

Can you manage accounts outside the US marketplace?

Accepted Answer

Yes — we manage campaigns across North American and European marketplaces as well as Amazon.com.tr and Middle East marketplaces, with keyword research done natively in each marketplace language. Multi-marketplace accounts get separate structures since search behavior and competition differ significantly between regions.

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