Question 1

How long does ASO take to show results?

Accepted Answer

Keyword ranking movements typically appear within 2-6 weeks of a metadata update, while conversion improvements from new screenshots can show within days of a winning test. Building a strong organic install base is a 3-6 month compounding effort — ASO is a program, not a one-time fix.

Question 2

How is ASO different between the App Store and Google Play?

Accepted Answer

Apple indexes your title, subtitle, and a hidden 100-character keyword field, but not your description; Google indexes your full description and weighs keyword frequency in it. Google also factors engagement and retention signals more heavily, which is why the two stores need genuinely separate strategies.

Question 3

Can you do ASO without changing the app itself?

Accepted Answer

Mostly yes — keywords, metadata, screenshots, and review responses are all store-level work. The exception is the review prompt: triggering Apple's or Google's native rating dialog at the right moment requires a small in-app change, and we provide your developers exact implementation guidance.

Question 4

How important are ratings for rankings?

Accepted Answer

Very: both stores use rating value and review velocity as ranking signals, and users filter by them mentally regardless. Moving from 4.0 to 4.5 stars typically produces a meaningful lift in conversion rate, which itself feeds back into rankings — it's one of the highest-leverage ASO inputs.

Question 5

Do you also handle Apple Search Ads or Google App Campaigns?

Accepted Answer

We can, and they pair naturally with ASO: paid keyword data reveals which terms actually convert, and Apple Search Ads impression share protects the rankings ASO builds. Custom product pages let us send each paid audience to a tailored listing variant.

Question 6

Is keyword stuffing in the description still effective?

Accepted Answer

On Apple it never was, since descriptions aren't indexed; on Google it actively hurts, because the algorithm detects unnatural density and users bounce from spammy copy. We target a natural 2-3% keyword presence in Play descriptions woven into genuinely persuasive text.

Question 7

Should we localize our store listing?

Accepted Answer

If a market drives or could drive meaningful installs, yes — localized listings consistently convert better than English-only ones, often by 20-40% in non-English markets. We prioritize locales by your analytics and category opportunity, and localize keywords natively rather than translating them literally.

Question 8

How do you measure ASO success?

Accepted Answer

We track keyword rankings, category rank, store impressions, product page conversion rate, and organic install volume — separated from paid installs so the organic effect is visible. You get a monthly report connecting each change we made to the movement it produced.

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