Question 1

What is the difference between ARKit and ARCore?

Accepted Answer

ARKit is Apple's framework for iOS devices, while ARCore is Google's equivalent for Android. We develop for both to ensure maximum reach.

Question 2

Can AR work directly in a web browser?

Accepted Answer

Yes, WebAR allows users to experience augmented reality directly through their mobile browser without downloading an app.

Question 3

What is the difference between WebAR and App-based AR?

Accepted Answer

App-based AR (using ARKit for iOS or ARCore for Android) requires users to download a mobile app but offers the highest performance, stability, and access to hardware sensors. WebAR runs directly in the mobile browser using device cameras, eliminating the need for downloads but offering slightly less visual fidelity.

Question 4

Can AR be used for retail and e-commerce?

Accepted Answer

Yes. 'Try-before-you-buy' AR experiences significantly increase conversion rates and reduce product returns. We build AR solutions allowing customers to visualize furniture in their living rooms, try on virtual glasses, or preview makeup directly from their phone's camera.

Question 5

Which software engines do you use to build AR applications?

Accepted Answer

For native mobile apps, we heavily utilize Unity combined with AR Foundation (which bridges ARKit and ARCore). For WebAR experiences, we use frameworks like 8th Wall, Three.js, and A-Frame. For social media filters, we use Meta Spark Studio and Snap AR Lens Studio.

Question 6

Do I need special hardware to view your AR applications?

Accepted Answer

For most of our solutions, a modern smartphone or tablet is all that is required. The device's built-in camera, accelerometer, and gyroscope handle the spatial tracking. We also develop advanced AR applications for specialized hardware like the Microsoft HoloLens 2 or Apple Vision Pro.

Question 7

How do you track physical objects in an AR app?

Accepted Answer

We use image tracking (recognizing 2D markers like a poster or product label), object tracking (recognizing 3D shapes like a toy or machine part), and surface/plane tracking (detecting the floor or a tabletop to place a virtual object on).

Question 8

How long does it take to develop a marketing WebAR experience?

Accepted Answer

A straightforward WebAR marketing campaign, such as animating a product label or launching a mini-game via a QR code, can often be developed in 4 to 6 weeks. Complex enterprise AR apps for maintenance or training take significantly longer, typically 3 to 6 months.

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