Question 1

How long does it take for blog content to generate leads?

Accepted Answer

Content is a long-term play. While you may see initial traffic bumps in 3 months, a compounding, lead-generating content ecosystem typically takes 6 to 9 months to mature.

Question 2

Do you write the content, or do we have to provide it?

Accepted Answer

We write it. Our team handles the entire process from ideation to publishing. However, for highly technical industries, we rely on brief interviews with your SMEs to ensure absolute accuracy.

Question 3

Is your content generated by AI like ChatGPT?

Accepted Answer

No. While we use AI tools for research, outlining, and semantic analysis, the actual writing is done by human experts. Google rewards unique, authoritative human insights, not generic AI regurgitation.

Question 4

How do you decide what topics to write about?

Accepted Answer

We look at three factors: what your audience is searching for (Keyword Research), what your competitors are failing to cover (Gap Analysis), and what topics directly drive revenue (Bottom-of-Funnel intent).

Question 5

Can you optimize the old blog posts we already have on our site?

Accepted Answer

Yes. In fact, 'Historical Optimization' is often the fastest way to get results. We audit your existing posts, rewrite thin sections, update outdated facts, and re-optimize them for better rankings.

Question 6

What is the difference between blog writing and copywriting?

Accepted Answer

Blog writing focuses on educating and attracting organic traffic through SEO. Copywriting focuses on persuasion and driving immediate action, such as signing up or making a purchase.

Question 7

How do you measure the success of a blog post?

Accepted Answer

Traffic is a vanity metric. We measure success by organic keyword rankings, time on page, newsletter signups, lead magnet downloads, and ultimately, the number of qualified leads generated.

Question 8

Do we need to publish a new post every single day?

Accepted Answer

No. Quality beats quantity every time. Publishing one comprehensive, 2,500-word 'Ultimate Guide' per month is far more effective for SEO and lead generation than publishing five short posts a week.

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