Question 1

How long does it take to see results from e-commerce SEO?

Accepted Answer

For established stores, fixing technical issues can yield improvements in 4–8 weeks. However, significant organic traffic growth from new content and link building typically takes 4–6 months to materialize.

Question 2

Is Shopify good for SEO, or should we switch platforms?

Accepted Answer

Shopify is excellent for SEO when configured correctly. While it has some quirks regarding URL structures and duplicate tags, we implement proven workarounds to ensure your Shopify store ranks highly.

Question 3

Should we optimize every single product page on our site?

Accepted Answer

Not initially. We prioritize top-selling products, high-margin items, and overarching category pages first. We use programmatic SEO techniques for large inventories to scale optimizations efficiently.

Question 4

How do you handle out-of-stock or discontinued products?

Accepted Answer

We don't just delete them and create 404 errors. We use 301 redirects to related products, or keep the page live with alternative suggestions if the product is temporarily out of stock.

Question 5

Why do category pages matter more than product pages for SEO?

Accepted Answer

Category pages naturally aggregate more internal and external links, making them stronger. They also target broader, higher-volume search terms, serving as the main entry point for buyers who are still browsing options.

Question 6

How does site speed affect e-commerce SEO?

Accepted Answer

Google uses Core Web Vitals as a ranking factor. A slow store not only loses rankings but also frustrates users, killing conversions. We prioritize image optimization and code efficiency to ensure blazing-fast load times.

Question 7

What is faceted navigation, and why is it an SEO problem?

Accepted Answer

Faceted navigation allows users to filter products (by color, size, price). If poorly implemented, it generates thousands of slightly different URLs, confusing search engines and wasting your crawl budget. We fix this using canonicals and robots.txt.

Question 8

Can SEO replace our Google Shopping and Facebook Ads?

Accepted Answer

SEO shouldn't replace paid ads; it should complement them. SEO takes time to build but provides a much higher ROI long-term. Together, they lower your blended acquisition cost and maximize overall revenue.

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