Question 1

Should I use Next.js or plain React?

Accepted Answer

Plain React (with Vite) is great for internal tools and dashboards where SEO doesn't matter and everything renders client-side. Next.js is the better default for public-facing products because it gives you server-side rendering, static generation, routing, and image optimization out of the box — all of which help SEO and first-load speed. We pick based on whether search visibility and fast first paint are priorities for you.

Question 2

Why does TypeScript matter on the frontend?

Accepted Answer

TypeScript catches a whole class of bugs — undefined values, wrong props, mismatched API shapes — at build time instead of in production. On any project with more than one developer or more than a few months of life, the upfront cost pays back quickly in fewer runtime errors and safer refactors. We use it throughout, including typed API responses so the UI and backend stay in sync.

Question 3

What are Core Web Vitals and why should I care?

Accepted Answer

Core Web Vitals are Google's user-experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness), and Cumulative Layout Shift (visual stability). They're a real ranking factor and they correlate strongly with conversion — slow pages lose users. We target green scores by optimizing images, code-splitting, reducing layout shift, and minimizing JavaScript on the critical path.

Question 4

How do you make a site accessible?

Accepted Answer

We build to WCAG 2.1 AA: semantic HTML, full keyboard navigation, sufficient color contrast, focus management, and proper ARIA only where native elements fall short. We test with automated tools and real screen readers, because automated checks catch maybe half the issues. Accessibility also improves SEO and usability for everyone, not just users with disabilities.

Question 5

Which state management should I use?

Accepted Answer

Most apps need far less global state than people assume. We separate server state — data from your API — handled by React Query or SWR with built-in caching, from genuine client state like UI toggles, handled by a lightweight store such as Zustand. Redux is still a fine choice for large, complex apps, but reaching for it by default usually adds boilerplate you don't need.

Question 6

How long does a frontend build take?

Accepted Answer

A marketing site or landing page runs 2–4 weeks; a full application UI with many screens, complex state, and integrations takes 2–4 months. The biggest drivers are the number of unique screens, how polished the interactions need to be, and whether a design system already exists or has to be built alongside the product.

Question 7

Can you implement an existing Figma design exactly?

Accepted Answer

Yes — pixel-accurate implementation is standard for us, including responsive behavior the design may only show at one or two breakpoints. We'll flag where a design will hurt performance or accessibility and suggest alternatives, since a beautiful mockup that ships a 5MB hero image or fails contrast checks isn't actually finished. Close collaboration with your designer keeps both fidelity and quality high.

Question 8

Do you handle SEO on the frontend?

Accepted Answer

Frontend SEO is a big part of what we do: server-rendering or static-generating content so crawlers see it, correct semantic markup and metadata, structured data (JSON-LD), fast Core Web Vitals, and clean URLs. We handle the technical SEO foundation; content strategy and link building are separate disciplines, but we make sure the site is technically ready to rank.

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