Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is the evolution of SEO. It focuses on optimizing content and digital assets so that AI models (like ChatGPT, Perplexity, and Google SGE) understand, trust, and cite your brand in their generated answers.

Question 2

How is GEO different from traditional SEO?

Accepted Answer

Traditional SEO targets specific keywords to rank web pages. GEO focuses on 'entities' and semantic relationships to ensure an AI understands the context and authority of your brand.

Question 3

Can you guarantee my brand will be recommended by ChatGPT?

Accepted Answer

No one can guarantee specific LLM outputs because they are dynamically generated. However, by corroborating your brand information across the web and using structured data, we drastically increase the probability of citation.

Question 4

Does traditional SEO still matter?

Accepted Answer

Yes. Traditional SEO and GEO work together. High-ranking, authoritative pages in traditional search are the primary data sources that LLMs crawl to generate their answers.

Question 5

What is an 'Entity' in AI search?

Accepted Answer

An entity is a distinct, uniquely identifiable concept or thing (a person, company, or product) rather than just a string of text. AI models rely on connecting entities to understand the world.

Question 6

How do you optimize content for AI search?

Accepted Answer

We use Natural Language Processing (NLP) best practices. We format content with clear Q&A structures, use simple, declarative sentences, and provide high-density factual information.

Question 7

Why does Schema markup matter for AI?

Accepted Answer

Schema acts as a direct translation layer. Instead of forcing an AI to 'read' your page to guess what it's about, Schema hands the AI a perfectly structured database of facts about your content.

Question 8

How do you measure success in GEO?

Accepted Answer

We measure brand mentions in AI chat outputs, inclusion in Google SGE snapshot carousels, increases in zero-click visibility, and traffic stemming from AI search engine platforms like Perplexity.

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