Question 1

Do you work with micro-influencers or macro-influencers?

Accepted Answer

Both. Often, a targeted network of micro-influencers (10k-50k followers) yields higher ROI than a single macro-influencer, but we tailor to your budget.

Question 2

Is influencer marketing effective for B2B companies?

Accepted Answer

Absolutely. B2B influencer marketing is booming on LinkedIn and YouTube. Partnering with industry analysts and thought leaders builds immense trust.

Question 3

How do you measure the ROI of an influencer campaign?

Accepted Answer

We track direct conversions using unique affiliate links, UTM parameters, and promo codes. We also measure cost-per-engagement (CPE).

Question 4

Who owns the content the influencers create?

Accepted Answer

It depends on the contract. We typically negotiate 'usage rights' so your brand can repurpose the influencer's UGC in your own paid ads.

Question 5

Do you handle shipping products to influencers?

Accepted Answer

Yes. We manage the entire 'product seeding' logistics, ensuring the right products get to the right creators on time.

Question 6

What platforms do you specialize in?

Accepted Answer

We execute campaigns across Instagram, TikTok, YouTube, and LinkedIn. Platform selection is dictated entirely by where your audience spends time.

Question 7

How do you ensure influencers don't have fake followers?

Accepted Answer

We use enterprise-grade platforms (like Upfluence) that analyze audience authenticity, sudden follower spikes, and comment quality to weed out fraud.

Question 8

Do we get to approve the influencers before you contact them?

Accepted Answer

Yes. We present a curated roster of vetted influencers. You have final approval on who represents your brand before outreach begins.

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