Question 1

Do I need a large following to run successful Instagram Ads?

Accepted Answer

No. Instagram Ads are separate from organic growth. You can run highly profitable ad campaigns even if your brand's profile has zero followers.

Question 2

Should I boost posts or use the Meta Ads Manager?

Accepted Answer

Always use the Ads Manager. 'Boosting' offers limited targeting. Ads Manager allows precise control over bidding, placements, and tracking.

Question 3

How much budget do I need to start?

Accepted Answer

We recommend a minimum starting ad spend of $1,500 - $3,000 per month. This provides the Meta algorithm enough data to exit the 'learning phase'.

Question 4

Do you create the images and videos for the ads?

Accepted Answer

Yes. We can utilize your existing brand assets or create net-new ad creatives (graphics, short-form video editing) as part of our service.

Question 5

How do you track sales from Instagram?

Accepted Answer

We implement the Meta Pixel and Conversions API (CAPI) on your website. This accurately tracks which ad led to a specific purchase.

Question 6

Are Instagram Ads better than Google Ads?

Accepted Answer

They serve different purposes. Google Ads capture 'high intent' searches, while Instagram Ads excel at 'demand generation' and visual storytelling.

Question 7

How often do you refresh the ad creatives?

Accepted Answer

Ad fatigue happens quickly. We continuously test new creatives and typically refresh variations every 2 to 4 weeks depending on spend.

Question 8

Who owns the ad account and the data?

Accepted Answer

You do. You retain 100% ownership of your Meta Business Manager, Ad Account, and Pixel data. We only require partner access to manage it.

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