Question 1

What is the difference between translation and International SEO?

Accepted Answer

Translation just changes the words. International SEO ensures those translated pages are technically indexable, use the correct regional search terms, and serve the right version to the right user via hreflang tags.

Question 2

What are hreflang tags?

Accepted Answer

Hreflang is a piece of code that tells Google the language and geographic target of a webpage. It prevents Google from seeing your US English and UK English sites as duplicate content.

Question 3

Should I use a .com/fr/, fr.domain.com, or domain.fr?

Accepted Answer

It depends. A ccTLD (domain.fr) is strongest for local trust but hardest to maintain. A subdirectory (.com/fr/) consolidates your domain authority. We help you choose the best model for your resources.

Question 4

Do you optimize for search engines other than Google?

Accepted Answer

Yes. If your target market requires it, we optimize for regional search engines like Bing (Global), Baidu (China), Yandex (Russia), and Naver (South Korea), each of which has unique algorithms.

Question 5

Do I need a native speaker to write the content?

Accepted Answer

Yes. We use a process called 'transcreation'. Native SEO specialists adapt your content so it reads naturally and includes the exact slang and phrasing local users type into search engines.

Question 6

Why is my UK site ranking in the US instead of my US site?

Accepted Answer

This is a classic 'Hreflang conflict'. Your technical signals are confusing Google. We audit your code to fix these cannibalization issues so the correct regional site ranks.

Question 7

Can you handle RTL (Right-to-Left) languages like Arabic?

Accepted Answer

Absolutely. We ensure your website architecture and technical SEO are fully optimized for RTL languages, maintaining excellent user experience and crawlability.

Question 8

How long does International SEO take?

Accepted Answer

International SEO is a long-term play. Setting up the technical architecture takes 1-2 months. Building local authority and seeing significant traffic growth typically takes 6-12 months per market.

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