Question 1

Why shouldn't I just send ad traffic to my homepage?

Accepted Answer

Homepages have too many distractions, navigation links, and generic messaging. A landing page has one singular goal (e.g., fill out a form) and messaging that perfectly matches the specific ad the user clicked.

Question 2

What platform do you use to build landing pages?

Accepted Answer

We often use dedicated builders like Unbounce or Instapage for rapid A/B testing and deployment. However, we can also build custom pages directly within your CMS (WordPress, Webflow) if required.

Question 3

What is 'Message Matching'?

Accepted Answer

Message match is when the headline of your landing page is identical to (or closely aligns with) the headline of the ad the user just clicked. This assures the user they are in the right place.

Question 4

How long should my landing page be?

Accepted Answer

It depends on the complexity and cost of the offer. A free ebook might only need a short page with a simple form. Selling high-ticket B2B software requires a long-form page with extensive social proof and details.

Question 5

Do you write the copy for the landing page?

Accepted Answer

Yes. Conversion copywriting is arguably the most important element of the page. Our copywriters handle everything from the main headline to the micro-copy on the submit button.

Question 6

How much traffic do I need to run A/B tests?

Accepted Answer

To reach statistical significance quickly, you generally need a few thousand visitors per month. If traffic is lower, we make larger, higher-impact changes rather than testing small tweaks like button colors.

Question 7

Will these pages affect my website's SEO?

Accepted Answer

No. Paid landing pages are usually 'no-indexed', meaning we tell Google not to rank them in organic search. This prevents duplicate content issues and keeps them focused solely on paid traffic.

Question 8

How do you optimize landing page forms?

Accepted Answer

We balance lead quality with conversion rate. We use multi-step forms, progressive profiling, and clear error messaging to make filling out the form feel effortless.

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