Question 1

Is LinkedIn worth the high CPCs compared to Google or Meta?

Accepted Answer

For B2B with deal sizes above roughly $5k, usually yes — you're paying more per click for dramatically better audience quality, reaching specific titles at specific companies. The math is simple: a $15 CPC that produces real pipeline beats a $2 CPC that produces students and job seekers. We model break-even cost-per-opportunity with you before launching.

Question 2

What budget do we need to start?

Accepted Answer

We recommend at least $2,500–4,000/month in ad spend for a meaningful test — enough for LinkedIn's delivery system to exit the learning phase and for statistically useful lead volume. Below that, budget concentrates on one tight audience and a single offer rather than spreading thin.

Question 3

Lead Gen Forms or landing pages — which is better?

Accepted Answer

Lead Gen Forms typically convert 2–4x better because they pre-fill profile data, making them ideal for top-of-funnel offers like guides and webinars. Landing pages produce higher-intent leads for demo and pricing requests. We usually run both, matched to funnel stage, and let your CRM data decide the mix.

Question 4

How quickly will we see qualified leads?

Accepted Answer

First leads typically arrive within 1–2 weeks of launch; judging lead quality through your sales process takes 4–8 weeks depending on your sales cycle. We set this expectation up front: LinkedIn is a pipeline-building channel, not a same-week-revenue channel.

Question 5

Can you target specific companies on our wishlist (ABM)?

Accepted Answer

Yes — named account lists are LinkedIn's standout capability. We upload your target accounts, layer title and seniority filters on top, and run per-segment messaging. Combined with retargeting, this keeps your solution in front of a buying committee throughout long deal cycles.

Question 6

Do you create the ad creative or just manage the campaigns?

Accepted Answer

Both. Creative is included: copywriting, static design, document ads, and short video edits — produced for a professional feed where useful insight outperforms hard selling. Client-supplied creative is welcome too; we'll tell you honestly what we expect to work and test it against ours.

Question 7

How do you measure success beyond clicks and form fills?

Accepted Answer

We track leads into your CRM and report on what matters commercially: marketing-qualified leads, opportunities created, pipeline value, and closed revenue per campaign. Offline conversion uploads feed deal outcomes back into LinkedIn, which improves its optimization too.

Question 8

Our previous LinkedIn campaigns produced junk leads. What would you do differently?

Accepted Answer

Junk leads usually trace to three causes: audiences too broad, offers misaligned with funnel stage, and optimizing for cheap form fills instead of CRM outcomes. We fix the audience definition first, match offers to intent, add qualifying friction where needed, and judge every ad by what your sales team reports back.

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