How often should I send a newsletter?

It depends on your capacity to provide value. Weekly is the gold standard for media brands, while bi-weekly or monthly might be better for B2B services. Consistency is more important than frequency.

Do you write the content, or just design the template?

We can do both. We offer end-to-end management where we write the content, or we can simply design the reusable templates for your in-house team to populate.

Why do my current emails look broken in Microsoft Outlook?

Outlook uses a very old rendering engine (Microsoft Word's engine) which doesn't support modern web standards. We code our emails using specific 'ghost tables' to ensure they render perfectly in Outlook.

How do you improve Open Rates?

Open rates are driven by three things: Sender Reputation, Subject Line, and Preview Text. We rigorously A/B test subject lines and maintain strict list hygiene to ensure emails hit the Primary inbox.

What is 'Dark Mode Optimization' in emails?

Many users read emails in Dark Mode. If your logos have white backgrounds or your text colors don't invert properly, the email becomes unreadable. We code specifically to adapt to Dark Mode.

Can you help grow my subscriber list?

Yes. While this service focuses on the newsletter itself, we integrate it with our Conversion Rate Optimization strategies, designing high-converting pop-ups and lead magnets to grow your list.

Are your templates editable?

Absolutely. If you want to manage the sends yourself, we build modular, drag-and-drop templates in your ESP so you can easily swap images and text without touching code.

Our Service

Newsletter Design &
Strategy

A newsletter shouldn't just be a digital flyer you send out once a month; it should be an owned media asset that your audience actually looks forward to reading. Generic, image-heavy emails that get caught in the 'Promotions' tab are a thing of the past. Our Newsletter Design & Strategy services focus on building a loyal community around your brand. We handle the entire process from start to finish. We design custom, responsive HTML templates that render perfectly across all email clients (Gmail, Outlook, Apple Mail) and devices. Our copywriters craft engaging, value-driven content—whether it's industry curation, thought leadership, or product updates—that matches your brand voice. We manage your subscriber lists, optimize send times, and implement rigorous A/B testing on subject lines to maximize Open Rates and Click-Through Rates (CTR). We transform your newsletter into a powerful engine for customer retention and recurring revenue.

Start Your Project How We Work

Inbox

68% open rate

Your weekly growth report

New lead assigned to you

Campaign results are in

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Figma (UI Design)

HTML/CSS (Email specific)

Mailchimp / Klaviyo / ConvertKit

Substack / Beehiiv

Litmus / Email on Acid (Testing)

ESP Analytics

Figma (UI Design)

HTML/CSS (Email specific)

Mailchimp / Klaviyo / ConvertKit

Substack / Beehiiv

Litmus / Email on Acid (Testing)

ESP Analytics

Figma (UI Design)

HTML/CSS (Email specific)

Mailchimp / Klaviyo / ConvertKit

Substack / Beehiiv

Litmus / Email on Acid (Testing)

ESP Analytics