Question 1

What is the difference between Social Media Marketing and Social Commerce?

Accepted Answer

Social Media Marketing focuses on driving traffic to your website to buy. Social Commerce focuses on selling the product directly inside the social media app itself (e.g., TikTok Shop).

Question 2

Does my inventory stay synced if someone buys on Instagram?

Accepted Answer

Yes. We set up robust API connections between your core ecommerce platform (like Shopify) and the social shops. If a product sells out on Instagram, it instantly updates on your website.

Question 3

Is Native In-App Checkout available in my country?

Accepted Answer

Platform features vary widely by region. For example, Meta's native checkout is primarily US-only, while TikTok Shop is expanding rapidly across the US, UK, and parts of Asia. We navigate these regional restrictions for you.

Question 4

Why was my Facebook/Instagram Shop rejected?

Accepted Answer

Rejections are common and usually stem from domain verification failures, untrustworthy account history, or restricted product categories. We help appeal and resolve these complex Commerce Manager issues.

Question 5

How does TikTok Shop Affiliate work?

Accepted Answer

We list your products on the TikTok 'Creator Marketplace'. Creators can select your products, feature them in their videos, and automatically earn a commission (which we set) when a sale is made.

Question 6

Can I run ads to my Social Shop?

Accepted Answer

Yes! Running ads that drive users directly to a native Social Shop often yields much higher conversion rates than driving them to an external website, due to the frictionless checkout.

Question 7

What platforms do you support?

Accepted Answer

We primarily focus on the 'Big Three' for social commerce: Instagram Shops, Facebook Shops, and TikTok Shop, integrating them with backends like Shopify, BigCommerce, and Magento.

Question 8

Do I have to pay fees to Instagram or TikTok for selling?

Accepted Answer

Yes, if you use their native checkout. Platforms typically charge a processing fee (around 2-5%) per transaction, similar to Stripe or PayPal.

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