Question 1

Why are my products not showing up in Google Shopping?

Accepted Answer

This is usually due to feed errors in the Google Merchant Center (e.g., missing GTINs, policy violations) or poorly optimized product titles that don't match user search queries.

Question 2

What is the difference between Standard Shopping and Performance Max?

Accepted Answer

Standard Shopping gives you manual control over negative keywords and bids. Performance Max is fully automated and shows ads across all Google networks, not just the search results.

Question 3

Do you need access to my website backend?

Accepted Answer

Yes, we typically need access to your ecommerce backend (like Shopify) or your feed management tool (like Feedonomics) to optimize the product data before it reaches Google.

Question 4

How important are product titles in Google Shopping?

Accepted Answer

They are everything. Because you cannot select keywords in Shopping ads, Google uses your product titles and descriptions to decide when to show your ad. We optimize titles heavily.

Question 5

What is a good ROAS for Google Shopping?

Accepted Answer

A 'good' ROAS depends entirely on your profit margins. A 300% ROAS might be highly profitable for a dropshipper but cause a loss for a manufacturer. We optimize based on your specific margins.

Question 6

Can you fix a suspended Google Merchant Center account?

Accepted Answer

Yes. We frequently help businesses resolve complex policy violations (like 'Misrepresentation') and get their Merchant Center accounts unsuspended and active again.

Question 7

Do I need GTINs (barcodes) to run Shopping ads?

Accepted Answer

For most manufactured products, yes. If you sell custom or vintage items without GTINs, we configure specific feed rules (identifier_exists=no) to ensure they are still approved.

Question 8

How do you handle out-of-stock products?

Accepted Answer

We set up automated, real-time syncs between your inventory and the Merchant Center. If a product goes out of stock on your site, the ad stops showing immediately, saving your budget.

Google Shopping
FAQ

Helpful
information

Getting Started

Timeline

Pricing

Support

Still have questions?

Google ShoppingFAQ

Helpfulinformation